VEAP Prospectus

All About The Vote (AATV), a 501(c)(3) organization, believes that every eligible voter, regardless of partisan affiliation, geography, race, age or any other distinguishing factor, should have an equal, undeniable right to vote. Unfortunately, with recent changes to federal law resulting from the Supreme Court’s ruling in Shelby County v. Holder, state legislative bodies and governors in many states across the country are making sweeping changes to state laws that govern voting. These laws will affect and, in some cases, complicate the voting process, resulting in the disenfranchisement of a large share of the electorate. We believe every eligible voter has a critical voice in our democracy, and we seek to ensure that no voice goes unheard because of restrictive and complicated election laws. AATV will serve as a resource to voters at risk of disenfranchisement by providing them with information about upcoming election dates and deadlines, available methods of voting, and requirements they must satisfy to legally vote. AATV plans to accomplish its mission through direct voter contact, including tested field outreach and digital strategies; early vote recruitment; and partnerships with other organizations which share complementary missions.


All About The Vote seeks to:

  1. Remove barriers to voting by educating and informing eligible voters about election laws within their state
  2.  Communicate with those voters about any changes to laws that may impact their ability to vote
  3.  Enable voters to cast their ballot in every election.

2016 Voter ID Truth Campaign

In 2016, through its Voter ID Truth campaign, All About the Vote intends to focus its efforts in North Carolina, Georgia and Virginia, where state election laws are changing rapidly after the Supreme Court’s ruling in Shelby County v. Holder.  These changes include:

  1. A strict requirement that voters present government-issued photo identification at the polls
  2. Shortening the early vote window from 17 to 10 days;
  3. Ending same-day voter registration, requiring voters to register or make other updates to their voter record at least 25  days before the election;
  4. Ending a program that pre-registers high school students to vote in advance of their 18th birthdays.

These changes to  election law put hundreds of thousands of voters at risk of disenfranchisement.

2016 & BEYOND

The lessons learned and data gained from All About the Vote ’s experiment- informed program  will be used as a basis to expand efforts in other states beyond 2016. The results of AATV ’s work will allow it to reduce costs and increase the efficacy of  future programs. It is important to note that testing and experiment-informed research will remain a central part of AATV ’s program, allowing AATV to continuously improve cost efficient, results-oriented outreach for future election cycles.

Potential targets for program expansion during the 2016 election cycle include states that have either passed or are currently considering obstructive or confusing changes to election laws.  AATV  also intends to continue its work in initial target states beyond the 2016 election.